OUR STORY
FOUNDED IN 2016

TOTAL RENOVATION IN 2020
With a new partner, Thai Dang, whose love for coffee is only surpassed by her passion for efficiency, the 96B team embarked on a complete renovation and rebranding process.
No longer an experiment, 96B was rebranded as 96B cafe & roastery. A major overhaul in operation excellence, branding, and eventually, store design, followed.
EDUCATION & TRAINING
From 2022, our team ramped up and perfected our educational and training programs.
As a pioneer in coffee training, we have expanded our training portfolio to 10 workshops, catering to coffee lovers of all levels.
. . . by Hana C., SCAE certified Roaster, Brewer and Barista, under the name of 96B Experiment.
From a humble coffee side project attached to a chocolate shop , 96B started to gain its very own loyal followers.
Not content with just importing, roasting, and serving specialty coffee beans (a rarity at that time in Vietnam), Hana scouted the central highlands to look for Liberica (one of the world's rarest coffees) to offer at 96B.
FIRST COFFEE HARVEST IN 2017
Good coffee starts with good beans.
In 2017, the 96B team worked together with a small coffee farm in Da Lat to produce our first fermented natural lot.
The experiment continued over the years, resulting in exclusive Liberica and Catimor lots proudly served at the cafe as espresso, drip, and cold brew coffee.


LOOKING FORWARD
In 2024, we evolved into 96B coffee company.
Our team remains the same, but with bigger ambitions: we are transforming into a green bean producer and partner, and a coffee exporter to specialty coffee consumers outside of Vietnam.
Bragging is not our style, but let's get this straight: our ambitions are limitless.
But let us brag a little: we have been featured on New York Times, Sanlian Lifeweek, Standart, HuffPost, Hey!Travel, Fresh Cup Magazine, and Tatler as a top cafe to visit in Saigon. We have served our coffee at Prada and Gucci stores, while holding exclusive workshops for Stanford Business School, PepsiCo, Nestle, GoPro, National University of Singapore, and TJX, amongst other big names.
Better things are yet to come. Thank you for being a part of our journey.